What is Branding?

And How Important is it to Your Overall Marketing Strategy?

A great brand is one of a company’s most valuable assets:

Need I say more?!

To have a great brand is to have a visual identity in the marketplace. To have a visual identity in the marketplace allows your business to be noticed. To be noticed in the marketplace will make your competitors invisible. To make you competitors invisible means more business for you and higher profits.

The American Marketing Association (AMA) defines a brand as “a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.

Mark Baxter of Outlook Market Research and Consulting Inc. says “a brand is a promise I want to deliver to my customer. Branding is about telling your story.” Branding is about bringing your business to life by telling your business story and why people should buy your product or service.

At MAYArt we believe branding is about having business clarity in the marketplace. To that end when you choose MAYArt for your branding needs you are choosing a company that prides itself on listening carefully to our client’s needs and challenges. A company that prides itself on working with our clients to create the logotype and branding strategy that your business needs to be seen in the marketplace.

Every business has a brand – Let MAYArt help you to uncover yours.


One Response to “What is Branding?”

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