When you start your own business, you very likely had a clear idea in mind of what you wanted your message to be and what customers should expect when they come to you. Okay, so you know all of that, but the question has to be asked whether the consumer has the same idea. If you have done nothing to build your brand, then chances are those grand ideas will be in your head, but not in the heads of those that really matter: your customers.
Branding is a buzz word that is regularly used nowadays, but what does it really mean, and how can it help with your business growth? There are those that believe branding is nothing more than a great logo design that people look at with a little nod of artistic appreciation. Yes, a logo is a good place to start, but what does seeing that image make people feel? Building a brand is essentially building an emotion or feeling about your business, which goes a little deeper than just a cool logo.
Let’s consider that the logo is the first part of your branding strategy. Where do you go from there, and what can you do to create a brand that will make people feel a certain way when they see your cool design? It’s actually not as complicated as you might think, especially if you throw out the “B” word for a minute and replace it with reputation. All businesses are only as good as their reputation and how they are perceived by the buying public. Without that, and without trust, the greatest logo design in the world will do nothing to help your business grow.
Just as you have a unique and individual personality, so does your business. This is what is referred to as your branding ID, which is essentially the “face” that you want to paint on your storefront. If yours is a family run business, you will want people to feel that they are at home when they come to but from you. If you are able to deliver that type of experience every time a customer steps inside your doors or does any kind of business with you, a trust will develop that will start to put that face on your brand. You will have created an identity for your business where there were once nothing but a name and a logo.
It can be very easy to get caught up in stress of trying to stand out in a competitive market, which can oftentimes make you lose sight of the brand that you are trying to build. By hiring a professional branding service, you can go about doing what it is you do so well for your business, while the pros take care of painting that face that you so desire. It is your unique character that makes you stand out as an individual, which is exactly the same treatment you need to give to your business.